A collection of emails designed and concepted for Fully, (now a MillerKnoll family brand) a company focused on helping people find their flow at work with active, healthier products centered on their wellbeing.
Collaborating with the Marketing and Creative teams at Fully, I concept and design emails that tell key product stories and share the company’s brand to a wide base of customers.
The goal for these emails are to engage our audience with eye-catching visuals, tell key product stories, and build excitement around product launches and Sales. In addition, a large part of the art direction is to share the brand’s mission of making the act of working a more healthful, connected, and holistic part of every individual’s life.
Role: Designer | Collaborated with Creative Director, Senior Designer to execute final email designs.
Goal: Garner interest for a new desk material offering to our email subscriber list
Focus on the high quality and warmth of the hardwood material coupled with lifestyle imagery to help the customer envision the desk in their home.
Collaborated with writers and marketing stakeholders to craft visually appealing sale emails that encourage click-throughs and result in sales.
By leading with strikethrough pricing and using product knockouts, we emphasize the value while showcasing exciting product on sale.