Nicole Asato
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This is not a shirt

Branding & marketing campaign for a fictitious company that uses regenerative wool to create elevated basics for the conscious consumer. This is not a shirt believes that your clothes say more about you than you might think and by purchasing their products, you are buying more than just a shirt.

Billboard advertisements

Billboard advertisements

You’re buying a perfect fit; our strategy is to allow customers to select a specific cuts & styles to create an elevated basic that will be a go-to in any wardrobe.

 You’re buying a piece that can be customized for you, by changing tag placement, hemline, and sleeve design, you create a shirt that feels right.

You’re buying a piece that can be customized for you, by changing tag placement, hemline, and sleeve design, you create a shirt that feels right.

 You’re buying into a brand that has good intentions; by choosing us you show other that you value style but care deeply about sustainable practices.

You’re buying into a brand that has good intentions; by choosing us you show other that you value style but care deeply about sustainable practices.

logo design

logo design

Based on an abstract ball of wool yarn to pay homage to the materials that go into the pieces. The brand name “This is not a shirt” was inspired by Rene Magritte’s This is Not a Pipe, because it captures attention and makes the audience question the deeper meanings that lie in the everyday products we consume.

This is not a shirt, it is a symbol of a consumer’s choice to support sustainable brands and have a positive effect on the world around us.

social media advertisement

social media advertisement

Accruing a following a social media is a crucial way to gain traction in the apparel market, which we will do by marketing to millennial users on Instagram.

website design

website design

On our website, customers will fill out a form to customize their t-shirt.

storefront

storefront

Canvas bag

Canvas bag

Excess scraps produced from the customization process will be used in a canvas bag, also available for purchase.

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